|
Dear Fellow Internet Marketer,
Howie Jacobson here, with an announcement about an unprecedented Internet Marketing event - and 100% of the proceeds are going straight to a worthy cause. Please take a couple of minutes to read this letter - as you'll soon see, the payoff for you (and the benefit to a courageous community in New Orleans) will be huge.
|
Executive Summary
To raise money to rebuild a neighborhood in New Orleans, four of the most successful online marketers of all time will do something unprecedented: invite you to sit down at the table with them and join a genuine "What we're up to now" mastermind phone call.
Our goal is to raise $31,000 by April 1: $25,000 to provide building materials for a group of 50 volunteers from Ithaca New York and their hosts, the community of St. John #5 Faith Church, located in the hard-hit and still-not-rebuilt 7th Ward of New Orleans. And an additional $6,000 to provide Bard College scholarships to three urban planning students who want to bring their skills to New Orleans this summer.
There will be no pitching. No teasers. No canned presentations. We're not even collecting a mailing list.
Instead, four guys who have each generated over $100 million for their companies, clients and students will share with each other - and with you - what they're working on now.
The four (see detailed bios and handsome headshots below):
- Dan Hollings (the until-now Under the Radar marketer behind the phenomenal success of "The Secret")
- David Bullock (the Internet's top testing and tracking expert)
- Perry Marshall (the AdWords and website conversion wizard)
- Ken McCarthy (the visionary strategist, creator of The System Seminar, who's been teaching serious businesspeople how to make money online since 1993)
If you've ever wondered what the top practitioners talk about when they get on the phone informally with each other...
If you'd benefit by discovering the hot new trends, tools, and opportunities before they're common knowledge...
If you want to benefit from the conversation in which the most successful marketers on the Internet pick each other's brains...
And you've got $25 and a credit card...
Then please join us on Thursday, April 3, at 8pm Eastern Time for a 2-hour Mastermind Jazzfest Jam Session.
|
Quick Links:
5 Ways to Participate
The Jam Session Content
The System Intensive - One-Day Live Seminar in New Orleans on April 16, 2008
Where the Money is Going
Donate and Register Now
5 Ways to Participate (from $25 to $1000)
I want to make it a no-brainer for you to participate in the $100 Million Jam Session, regardless of your current financial situation. You can participate at one of five levels. Each level comes with its own bonuses, and is named for the building material that your donation will provide.
Sheetrock Level: $25
The basic ticket, the Sheetrock Level, costs $25. It gets you a "seat" on the call and the mp3 audio within 24 hours (in case your hand cramps from taking all those notes:).
Paint a Room Level: $50
For $50, you can participate at the Paint a Room Level. In addition to the call and the mp3, you also receive the entire call as a PDF transcript within a couple of days. So you can print and highlight your favorite parts, and start taking action immediately on the ideas you get.
Hang a Door Level: $100
The Hang a Door Level, for $100, includes everything above, and the mp3 and PDF of an extra call that Ken McCarthy's doing the following week. It's a 2-hour Hot Seat call, in which up to 8 fortunate entrepreneurs get personalized consulting from the Online Positioning expert.
Ken has done about 4 hours of personal consulting in the past two years, so this is a rare chance to get advice from someone whose casual remarks have spawned business empires.
Ken guided one of his early students, Rick Boyce, in a process that led to the invention of the banner ad.
More recently, Ken was talking about the power of online video - and urging subscribers to his Internet Video Marketing Newsletter to get involved - before anyone had heard of YouTube.
Tile a Roof Level: $500
If you want to be one of those lucky Hot Seat Participants (see "Hang a Door" Level, above), then a $500 contribution secures your seat - if you're one of the first eight people to sign up at the Tile a Roof level.
SuperHero "Fly to New Orleans" Level: $1000
And if you're interested in becoming a SuperHero, only $1000 gets you a seat at a live 1-day System Intensive seminar on April 16, in New Orleans, taught by Ken McCarthy and Howie Jacobson.
The System Intensive has one purpose: It's designed to make you smart about Internet marketing FAST - without the overload. We'll spend a day with a small group of people, giving you personalized guidance about your business, showing you how to test your positioning, messages and offers using Google AdWords, and honing your copywriting chops so you can instantly stand out in your market.
The System Intensive also includes two incredible bonuses:
1. Fabulous Food and Music
An evening of the most fabulous food and music you've ever experienced, courtesy of insider tour guide Ken, who lives in New Orleans in the winter and has made friends with all the in-the-know locals, thanks to his advocacy and activism in the community. Read more about this bonus here.
The System Intensive New Orleans Blockbuster Bonus
You can read about the System Intensive Experience at SystemIntensive.com. But remember to come back here to register!
And before you do, check out this TRULY INCREDIBLE BONUS that Ken's offering:
Not only will you be learning directly from two Internet marketing masters, including one who many say is THE master, you'll enjoy the very rare opportunity to enjoy New Orleans in a way few tourists are ever lucky enough too.
Many of the best things about New Orleans are hidden away in its neighborhoods, far off the typical tourist track.
When you start seeing how native New Orleanians live, you'll understand why so many have come back - and are trying to come back - against all odds.
You simply won't find better food, hotter music, or warmer people anywhere on earth and Ken knows the city like a native.
See New Orleans through the eyes of an insider
Ken's been involved in relief and rebuilding efforts starting the very week of the 2005 flood.
He made a dozen trips to the city in 2006 and 2007 and has made New Orleans his full time winter home since Christmas '07.
Over the last who and a half years, he's worked closely with a wide variety of groups from small businesses, neighborhood associations, musician support organizations and is the marketing advisor to levees.org, one of the most respected post-Katrina rebuilding initiatives in the city.
Along the way, New Orleanians have shared the secret gems of their city with him... the ones that tourists never hear about... the best places to eat, incredible music venues, and all the magic spots that make New Orleans still one of the world's great cities in spite of its current challenges.
You'll eat better than you have in a long, long time; you'll have a night out I guarantee you can't have back at home; and you'll meet some of the nicest folks on the planet.
We'll also visit the neighborhood rebuilding project we're sponsoring so you can meet the volunteers and see exactly where your contribution is going.
New Orleans is the place to be right now and you won't find a better guide than Ken.
It's truly amazing opportunity to hang with one of the legends of Internet marketing, lend a helping hand to people who are helping themselves, and get to know one of the greatest cities in the world.
|
2. Trip to Rebuilding Site
An optional trip on April 17 to the project sites, so you can meet the volunteers and residents, and see exactly where your money is going and the difference it's making in so many lives.
If you're thinking about attending the System Intensive in New Orleans on April 16, go to SystemIntensive.com to read about the Intensives that Ken held in the fall of 2007 (the one on April 16 will be similar). But you can't buy from that page! Ken wasn't planning any more System Intensives until fall of 2008 until this one came up. After checking out SystemIntensive.com, come back here and get it by donating $1000 to Love Knows No Bounds and St. John #5 Faith Church.
Click here to get a PDF that I put together from a bunch of emails Ken sent out about his 2007 System Intensive Tour. You'll learn more about the System Intensive, read the comments from some past participants, and receive a bonus lesson about list segmentation. If you're not sure if the System Intensive is for you, this PDF will help you decide.
The Marketing Mastermind Session
Since this is a live "improv" session, nobody knows exactly where it will go. But based on conversations I've had with Dan, David, Perry, and Ken, here's my current best guesses as to what we'll be talking about:
Dan Hollings - Internet Strategist, The Man Behind "The Secret" - DanHollings.com
It's no secret, Dan Hollings is one of the most sought
after internet marketers around. An internet strategist to
celebrities, talk show hosts, NY Times best selling authors,
universities, world renowned entrepreneurs and even the mega-million
dollar smash hit movie: "The Secret".
If you were under a rock somewhere and missed this phenomena, ABC
News summed it up pretty well: "The marketing campaign behind 'The
Secret' is going to go down in history as the greatest case study of
viral marketing ever done. Anywhere."
But the stuff he did back in 2005-2006 is old hat to him now. He's a
bloodhound when it comes to seeing the latest trends and
opportunities, and he's spent over a year quietly testing and
developing killer techniques in a surprising area:
Local Search with a Web 2.0 Marketing Flare
If you run any local business, Dan's discoveries will immediately put
you light years ahead of your competitors. But don't worry, he'll
explain it in ways that won't strain your Andromeda :-)
How to get top listings in Google local (and other local search)
How to turn Google Maps into a testimonial engine.
How to get Google to connect your prospects to you (by phone)
without even dialing your number or knowing you exist
How to parley Google Local into your own virtual yellow page
listing for free.
Of course, we may all badger him to discover how he took a
100-year-old info product and propelled it beyond anyones' imagination
- all with a single finger... yes, he's a one finger hunt and peck
marketer, programmer, developer and jack of all trades. Dan holds back
nothing when it comes to revealing the secrets you really want to
know.
David Bullock - Mr. "Scientifically Improve Your Conversion - Guaranteed" - DavidBullock.com
David is the top "nuts and bolts" business strategist in the online world. Combine a engineering background with a rough and tumble sales career (he sold over $100 million worth of robots to big car companies in the 1990s) with years as the Number 1 Student at the "Kung Fu" Taguchi Academy of Dr. Robert Kowalick (the guy who figured out how to apply advanced manufacturing improvement techniques to marketing), and you have a man who knows how to 10x the potential of just about any business.
His insights - and you'll be shocked at how easy and inexpensive and non-time-consuming they are to implement - are literally worth millions for the person willing to put them into practice.
Listen to David share his plans for the call:
Perry Marshall - the Wizard of AdWords and Conversion - PerryMarshall.com
Perry's the direct marketer who first cracked the AdWords code - who figured out what AdWords really is, and how to use it to improve the profitability of just about any business, online or off.
If you've ever heard him speak or read his newsletter, or gotten a copy of his Definitive Guide to Google AdWords, you know his impact on the industry and the debt that all of us online direct marketers owe to him.
Perry runs several clubs of power AdWords users who are continually testing and pushing the AdWords envelope, as well as dissecting the effects of Google's constant changes on their businesses. He's in a better position than anyone to reveal where Google is headed, and what you need to do to get - and stay - on top of the pay per click world.
Ken McCarthy - the Billion Dollar Internet Marketing Teacher - TheSystemSeminar.com
Ken's System Seminar is legendary for the successes of its students, as well as for being the "Guru Factory" that featured just about every well-known teacher before anybody but Ken saw their potential.
As well as being a world-class talent scout, trend-spotter and educator, Ken's brilliant at the most fundamental aspect of marketing, one that gets ignored by most marketing gurus, yet provides the foundation for every single big success story, online or offline.
I'm talking about positioning. Most businesses don't position themselves for success. Most business owners, in fact, don't realize that they are positioning themselves, by default, as me-too commodities destined for long hours and razor-thin margins.
Ken will be sharing trends that he's noticing, as well as opportunities to achieve leadership position by riding those trends before others have even noticed them.
Some Important Points for the Cynical
1. This is NOT a PitchFest
Nobody on this call will be selling a product. Nobody will be asking you to join their mailing list. Heck, they'll be talking to each other. You'll just be eavesdropping, remember?
2. NO Endless Autoresponder Sequence
The Marketing Mastermind Session is just a one-time event. We'll email you a reminder or two before the call, and we'll send you emails with links to whatever bonuses you've got coming to you. That's it.
If you want to subscribe to a New Orleans advocacy email list, you can do that if you like. If you want to stay in touch with the volunteer efforts and see descriptions, photos and videos of their progress they're making, you can do that do. But taking part in this jam session doesn't put you on anybody's list.
3. Your Donation Will NOT Be Wasted on Fat "Non-Profit" Salaries or Administrative Bungling
The organizer of the trip, an Ithaca social worker named Mike Ellis, is basically a saint (Mike, if you're reading this, just shut up. It's true.) His organization takes no overhead (compared to some other famous relief organizations I could mention who skim close to half of your donation for lobbying efforts and high 6-figure executive salaries)
Perhaps more significantly, they see themselves as servants to the people of the 7th Ward, not outside experts gonna tell the poor locals what to do. This is a partnership of love, not a handout program that diminishes the recipients.
4. Howie CAN'T Steal Any of the Money
To keep things squeaky clean (not that you've ever had reason to distrust an offer made on the Internet ;), all donations will be funneled directly to the National Heritage Foundation, rather than to my personal bank account. The National Heritage Foundation will then cut a check directly to St. John #5 Faith Church in New Orleans, who will go straight to the building supply stores and get the stuff they need to return their community members to safe housing (after almost 3 years!!!)
I know you're busy, and I'm very grateful that you've taken the time to read this far. If you're satisfied that you'll get tremendous value out of the Jam Session and any bonuses that appeal to you, click the link below to go straight to the donation page and register.
I'm ready to sign up for one of the 5 levels now
If you'd like to know more about how this fundraiser came about and what the money will accomplish, keep reading.
The Rebuilding Project: Love Knows No Bounds and St John #5 Faith Church
The Jam Session came about because of an email I received last week from Mike Ellis, an Ithaca social worker who first went down to New Orleans in December 2005 and was shocked and outraged at the lack of government support and the ineptitude and apathy of some very big non-profit organizations.
Upon his return to Ithaca, he vowed not to forget, not to slide back into his comfortable life far away from the turmoil of New Orleans. He helped found Love Knows No Bounds, a group made up entirely of volunteers who organize fundraising and trips to New Orleans to rebuild their sister community in the 7th Ward.
So anyway, Mike sent me an email on March 7, letting me know about the next trip of Love Knows No Bounds, and telling me how I could help.
Here's the email in its entirety:
|
Dear family and friends,
Happy almost-Spring! I hope that life is treating you well and the sun is shining where you are.
I am writing to you at this time to invite you to contribute to an amazing opportunity to make some dreams come true in New Orleans this April. As you surely know, there are many people from New Orleans who continue to be displaced from their homes, even 2 1/2 years after Hurricane Katrina. Their greatest wish is to move home and begin the process of healing and moving on with their lives.
This April, I am leading a crew of over 50 volunteers from Ithaca, NY to the 7th Ward of New Orleans, a culturally rich but economically underprivileged area of the city. Our crew will rebuild homes, deliver furniture and other needed supplies to residents, plant gardens, connect residents with needed health services, and more. We have the energy, the people power, the tools, and the relationships with folks in the 7th Ward to make this a phenomenal success. The only missing ingredient is that we need financial support so that we can purchase the building supplies for our volunteers to work with.
If it is at all possible for you, would you consider making a financial contribution to this effort? Any amount would be deeply appreciated. To put it in perspective, $5 buys a protective mask, $15 buys a box of nails, $25 buys a sheet of sheetrock, $50 buys us enough paint to refinish a room, and so on.
100% of donations will go directly to rebuilding efforts, and all donations are tax-deductible.
If you are interested in contributing to this effort, please make out a check payable to St. John #5 Faith Church (they are our host organization in New Orleans), and send it to Mike Ellis, 232 Rachel Carson Way, Ithaca, NY 14850. Please send contributions by April 6, so they reach me in time for the trip.
Thank you for taking the time to consider this opportunity to make a BIG difference in the lives of the people of the 7th Ward.
With gratitude,
Mike
|
|
When I read this email, I knew that MY community, the online marketing world, could step up and make this happen in a big and dramatic way. I mean, we're used to paying $50, $100, even $1000 for information that can enhance our business success. It's simple ROI math. And when we combine our hunger for knowledge with our generosity of spirit, amazing things can happen!
So when Dan, David, Perry and Ken volunteered to participate, as well as promoting it to their lists, I knew we could all together make a huge difference in a lot of lives over the next 30 days - and 30 years.
Please, before I get all soppy, won't you register for whatever level is right for you?
Go here to register now
Looking forward to having you on the Marketing Mastermind Session, and hopefully seeing you in New Orleans on April 16.
Wishing you health, happiness and prosperity,
Howie Jacobson, on behalf of Dan, David, Perry, and Ken
(with thanks to Steve Goyette of WireCloud.com for hosting this letter and fixing my atrocious HTML)
|
